This brand is one of India’s fastest-growing natural personal care brands, positioned around toxin-free, safe, and eco-conscious beauty. Their core consumers are millennials and Gen Z seeking authenticity, clean formulations, and purpose-driven brands.

Company wanted to strengthen its brand positioning in the premium wellness and beauty segment while continuing to scale across e-commerce and modern retail. The goal was to:

• Differentiate in a cluttered “natural beauty” market. 
• Enhance recall among urban young professionals. 
• Build credibility as a global Indian brand.
   

1. Brand Positioning Refresh

• Crafted a refined brand narrative: Focusing on inner well-being and outer radiance.
  Defined emotional storytelling connecting natural ingredients to self-love and conscious living.
   

2. Go-to-Market Strategy

• Recommended flagship hero products for international push 
• Built a tiered distribution strategy: 
  • Premium placement in modern trade & airports. 
  • Strong D2C + Amazon rollout. 

3. Consumer Engagement

• Designed an influencer-led digital campaign using young moms, fitness coaches, and conscious lifestyle creators. 
• Introduced “Goodness Circles” – community-driven loyalty program highlighting real customer journeys.
   

4. Packaging & Experience

• Guided design refresh with cleaner typography + eco cues. 
• Proposed “plantable packaging” trial packs to reinforce sustainability commitment.
   

• +35% brand recall in urban TG within 6 months.
• 2.5x growth in D2C revenue from wellness & skincare lines. 
• Global foray: Entered new markets with strong traction. 
• Recognized by industry media.
   

"Her strategic insights helped us evolve from being just a clean-label brand to becoming a purpose-driven movement in conscious beauty." – Senior Brand Manager